Multi-Lingual Capabilities Support Global Growth Strategy
MINNEAPOLIS--(BUSINESS WIRE)--Jul. 15, 2013--
Graco Inc., (NYSE: GGG), announced today that it is expanding its
multi-lingual website capabilities at www.graco.com
to include significant new functionality for an additional 10 key
languages in its Asia Pacific and Europe, Middle East and Africa (EMEA)
regions. The languages include Mandarin Chinese, Japanese, Korean,
Dutch, German, Italian, Polish, Russian, Swedish, and Turkish. Spanish,
French, and Portuguese translations for all graco.com content have been
available since 2012. In addition, navigation pages for numerous
additional languages including Arabic, Latvian, and Lithuanian are now
available to help point end-users to Graco’s portfolio of products.
“Expanding our business globally is a key growth driver for the company
and the introduction of a substantive new multi-lingual capability for
our website supports our international growth strategies,” said Patrick
J. McHale, Graco’s President and Chief Executive Officer.
The new international capabilities include personalization features that
tailor viewable web content to the specific interest of the user. This
functionality makes relevant content and product features much easier to
find, while offering a more dynamic platform with new visuals and global
brand consistency. The personalization features can be disabled by
viewers if they do not want all of the website’s functionality.
“Graco’s new website is a direct response to consumers in EMEA and
around the world who have asked for more product information to help
them make the best purchasing decision possible,” said Jeffrey P.
Johnson, Vice President and General Manager, EMEA. “We will continue to
evolve Graco’s web technologies to meet the needs of our worldwide
With the new functionality, global viewers of Graco’s website can obtain
detailed product information in their native language to help them
determine which Graco product ideally meets their job requirements. The
new sites also contain translated marketing materials; support
information such as resource manuals and case studies; as well as videos
and downloadable photographs.
Graco Inc. supplies technology and expertise for
the management of fluids and coatings in both industrial and commercial
applications. It designs, manufactures and markets systems and equipment
to move, measure, control, dispense and spray fluid and coating
materials. A recognized leader in its specialties, Minneapolis-based
Graco serves customers around the world in the manufacturing,
processing, construction and maintenance industries. For additional
information about Graco Inc., please visit us at www.graco.com.
Source: Graco Inc.
James A. Graner, 612-623-6635