Graco Launches New Websites for Asia Pacific and EMEA Regions
Multi-Lingual Capabilities Support Global Growth Strategy
“Expanding our business globally is a key growth driver for the company
and the introduction of a substantive new multi-lingual capability for
our website supports our international growth strategies,” said
The new international capabilities include personalization features that tailor viewable web content to the specific interest of the user. This functionality makes relevant content and product features much easier to find, while offering a more dynamic platform with new visuals and global brand consistency. The personalization features can be disabled by viewers if they do not want all of the website’s functionality.
“Graco’s new website is a direct response to consumers in EMEA and around the world who have asked for more product information to help them make the best purchasing decision possible,” said Jeffrey P. Johnson, Vice President and General Manager, EMEA. “We will continue to evolve Graco’s web technologies to meet the needs of our worldwide customer base.”
With the new functionality, global viewers of Graco’s website can obtain
detailed product information in their native language to help them
determine which
About
Source:
Graco Inc.
Media Contact
Bryce
Hallowell, 612-623-6679
bhallowell@graco.com
or
Investor
Contact
James A. Graner, 612-623-6635
jgraner@graco.com